Etzel, Michael J;Walker, Bruce J;Stanton, William J;Pandit, Ajay. <br/><br/>
Marketing. 

 - 13 
 - New Delhi  Tata Mc Graw Hill Publishing Company  2006 
 - 735,N-23 
<br/><br/><label>ISBN: </label>0070600902 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 ETZM