Consumer behavior /
By Roger D Blackwell, Paul W Miniard and James F Engel
- 1st ed. India Edition
- New Delhi : Cengage Learning India Pvt Ltd., 2006.
- 784p. ; PB : 24 cm.
9788131505243
Consumer Behavior Consumer Decision Making Individual Determinants of Consumer Behavior Environmental Influences on Consumer Behavior Influencing Consumer Behavior