Blackwell, Roger D

Consumer behavior / By Roger D Blackwell, Paul W Miniard and James F Engel - 1st ed. India Edition - New Delhi : Cengage Learning India Pvt Ltd., 2006. - 784p. ; PB : 24 cm.

9788131505243


Consumer Behavior
Consumer Decision Making
Individual Determinants of Consumer Behavior
Environmental Influences on Consumer Behavior
Influencing Consumer Behavior

658.8342 / BLAR