Czinkota, Michael R.
International marketing /
By Michael R. Czinkota and Ilkka A. Ronkainen.
- 8th ed.
- New Delhi : Thomson south western , 2007.
- Xxx, 644p. ; 28 cm.
9788131501610
Intenational market entry and development
Global product management and branding
658.848 / CZIM