Czinkota, Michael R. <br/><br/>
International marketing / 
By Michael R. Czinkota and Ilkka A. Ronkainen. 
 - 8th ed. 
 - New Delhi :  Thomson south western ,  2007. 
 - Xxx, 644p. ;  28 cm. 
<br/><br/><label>ISBN: </label>9788131501610 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intenational market entry and development<br/>Global product management and branding
<br/><br/><label>Dewey Class. No.: </label>658.848   / CZIM