Kotler, Philip;Bes, Fernando Trias De. <br/><br/>
Lateral marketing: new techniyues for finding breakthrough ideas.  New techniyues for finding breakthrough ideas. 

 - 1 
 - New Jercy  John wiley & sons Ltd  2006 
 - xvi,205 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 KOTP