Keller, Kevin Lane. <br/><br/>
Strategic brand management :  building measuring and managing brand equity / 
By Kevin Lane Keller. 
 - 2nd ed. 
 - New Delhi :  Prentice Hall India ,  2008 . 
 - xxvi, 788p. ;  23.5 cm. 
<br/><br/><label>ISBN: </label>9788120323094 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Planning and implementing brand marketing programs<br/>Identifying and establishing  brand positioning and values
<br/><br/><label>Dewey Class. No.: </label>658.827   / KELK