TY  - BOOK
AU  - Lovelock, Christopher;Wirtz, Jochen;Chatterjee, Jayanta.
TI  - Services marketing: people technology strategy: People technology strategy
SN  - 0134613775
U1  - 658.804 LOVC 
PY  - 1996///
CY  - New Jersey
PB  - Prentice Hall
KW  - Services Marketing
ER  -