Majumdar, Ramanuj. Product management in India / By Ramanuj Majumdar. - 2nd ed. - New Delhi : Prentice Hall of India PVt Ltd , 1999. - Xv, 347p. ; 24 cm ISBN: 812031252X Subjects--Topical Terms: Product market analysisPositioning and differentation strategies Dewey Class. No.: 658.8104 / MAJR