TY  - BOOK
AU  - Dogra, Balram.
AU  - Ghuman, Karminder.
TI  - Rural marketing: concepts and practices 
SN  - 9780070660007
U1  - 658.802  1
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Marketing strategies for Indian rural market
ER  -