TY  - BOOK
AU  - Zikmund, William G.
TI  - Exploring marketing research
SN  - 9812542922
U1  - 658.83  8
PY  - 2003///
CY  - New York
PB  - Thomson south western
KW  - Marketing Research
KW  - Beginning Stages of Research Process
KW  - Research Designs for Collecting Primary Data
KW  - Measurement Concepts
KW  - Sampling and Fieldwork
KW  - Data Analysis and Presentation
KW  - Comprehensive Cases with Computerized Databases
ER  -