Zikmund, William G. <br/><br/>
Exploring marketing research / 
By William G Zikmund 
 - 8th ed. 
 - New York :  Thomson south western,  2003. 
 - xxi, 744p. ;  PB :  27.5 cm 
<br/><br/><label>ISBN: </label>9812542922 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research<br/>Beginning Stages of Research Process<br/>Research Designs for Collecting Primary Data<br/>Measurement Concepts<br/>Sampling and Fieldwork<br/>Data Analysis and Presentation<br/>Comprehensive Cases with Computerized Databases
<br/><br/><label>Dewey Class. No.: </label>658.83   / ZIKW