Pride, William M;Ferrell, O C. <br/><br/>
Marketing: concepts and strategies.  Concepts and strategies. 

 - 12 
 - New Delhi  Biztantra  2006 
 - 750,i-29 
<br/><br/><label>ISBN: </label>8177225200 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 PRIW