TY  - BOOK
AU  - Ramana, V Venkata.
AU  - Somayajulu, G.
TI  - Customer relationship management : : key to corporate success 
SN  - 8174463216
U1  - 001.0726588  1
PY  - 2005///
CY  - New Delhi
PB  - Excel Books
KW  - CRM- a conceptual framework
KW  - CRM- in banking and financial services
KW  - CRM- in services sector
ER  -