TY  - BOOK
AU  - Nargundkar, Rajendra.
TI  - Services Marketing: text and cases 
SN  - 9780070616318
U1  - 658.804 2
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Publishing Company Ltd
KW  - Embedded software tools market changes licensing model
KW  - Business process reengineering
ER  -