TY  - BOOK
AU  - Reeder, Robert R.
AU  - Brierty, Edward G.
AU  - Reeder, Betty H.
TI  - Industrial marketing: analysis planning and control 
SN  - 9788120312456
U1  - 658.804023  2
PY  - 2012///
CY  - New Delhi
PB  - PHI Learning private limited
KW  - Strategy formulation in the industrial market
KW  - Organizational buying and buyer behavior
KW  - Formulating marketing communication planning
ER  -