TY  - BOOK
AU  - Larreche, Jean Claude; Gatignon, Hubert.
TI  - Markstrar 3: the strategic marketing simulation: Strategic marketing simulation
SN  - 0538880899
U1  - 658.802 LARJ 
PY  - 1997///
CY  - USA
PB  - South western college publishing
KW  - General Management
ER  -