TY  - BOOK
AU  - Neelamegham, S.
TI  - Marketing in India : : cases and readings 
SN  - 812590946X
U1  - 001.0726588 3
PY  - 2005///
CY  - New Delhi
PB  - Vikas Publishing House Pvt  Ltd
KW  - Product strategies
KW  - Pricing strategies
KW  - Distribution strategies
ER  -