Neelamegham, S. <br/><br/>
Marketing in India :   cases and readings / 
By S Neelamegham. 
 - 3rd ed 
 - New Delhi :  Vikas Publishing House Pvt  Ltd ,  2005. 
 - xix,506p. ;  PB  25.2 cm 
<br/><br/><label>ISBN: </label>812590946X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product strategies<br/>Pricing strategies<br/>Distribution strategies
<br/><br/><label>Dewey Class. No.: </label>001.0726588  /  NEES