Hisrich, Robert D;Peters, Michael P. <br/><br/>
Marketing decisions for new and mature products. 

 - 2 
 - New York  Mac Millan Publishing Company  1991 
 - xiv,516 
<br/><br/><label>ISBN: </label>9780675206471 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 HISR