Best, Roger J. <br/><br/>
Market based management: strategies for growing customer value and profitability.  Strategies for growing customer value and profitability. 

 - New Jersey  Prentice Hall  1997 
 - xxi,424 
<br/><br/><label>ISBN: </label>0131064851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 BESR