TY  - BOOK
AU  - Assael, Henry.
TI  - Consumer behavior and marketing action
SN  - 0534925529
U1  - 658.8342 4
PY  - 1992///
CY  - New York
PB  - PWS Publishing company
KW  - Consumer Decision Making
KW  - The Individual Consumer
KW  - Environmental Influences on Consumer Behavior
KW  - Marketing Action
ER  -