Assael, Henry. <br/><br/>
Consumer behavior and marketing action / 
By Henry Assael 
 - 4th ed. 
 - New York :  PWS Publishing company,  1992. 
 - xx, 748p. ;  HB :  24 cm. 
<br/><br/><label>ISBN: </label>0534925529 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Decision Making<br/>The Individual Consumer<br/>Environmental Influences on Consumer Behavior<br/>Marketing Action
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASSH