Anderson, Carol H;Vincze, Julian W. <br/><br/>
Strategic marketing management: meeting the Global marketing challenge.  Meeting the Global marketing challenge. 

 - 1 
 - New York  Houghton mifflin Company  2000 
 - xxiv,474,I-12 
<br/><br/><label>ISBN: </label>039587050X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.802 ANDC