Patti, Charles H;Frazer, Charles F. <br/><br/>
Advertising: a decision making approach.  A decision making approach 

 - 1 
 - New York  The dryden press  1988 
 - xxxi,590 
<br/><br/><label>ISBN: </label>003071687x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1 PATC