Chhabra, T N. <br/><br/>
Marketing management / 
By T. N. Chhabra and S. K. Grover. 
 - 4th  Fourth Revised Edition 
 - New Delhi :  Dhanpat Rai and Co (P) Ltd. ,  2008. 
 - Xii, 8.42 ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing information and research<br/>Pricing decisions and strategies<br/>New product development
<br/><br/><label>Dewey Class. No.: </label>658.8   / CHHT