Kazmi, S H H. <br/><br/>
Advertising and sales promotion / 
By S. H. H. Kazmi and Satish K. Batra. 
 - 2nd ed. 
 - New Delhi :  Excel Books ,  2004. 
 - Xx, 633p. ;  24 cm. 
<br/><br/><label>ISBN: </label>8174463941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising classification functions and benefits<br/>Brand awareness brand attitudes and feelings
<br/><br/><label>Dewey Class. No.: </label>659.13   / KAZS