Raju, M S; Xardel, Dominique. <br/><br/>
Consumer behavior: concepts, applications and cases.  Concepts, applications and cases. 

 - 1 
 - New Delhi  Vikas Publishing House Pvt  Ltd  2004 
 - vii,351 
<br/><br/><label>ISBN: </label>812591532X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior
<br/><br/><label>Dewey Class. No.: </label>658.8342 RAJM