TY  - BOOK
AU  - Lenskold,James
TI  - Marketing ROI: the path to campaign, customer, and corporate profitability 
SN  - 0071413634 (alk. paper)
AV  - HG4028.C4 L397 2003
U1  - 658.15/54 21
PY  - 2003///
CY  - New York
PB  - McGraw-Hill
KW  - Capital investments
KW  - Evaluation
KW  - Rate of return
KW  - Profit
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/bios/mh042/2003001407.html
UR  - http://www.loc.gov/catdir/description/mh031/2003001407.html
ER  -