Lenskold, James. <br/><br/>
Marketing ROI :  the path to campaign, customer, and corporate profitability / 
 Marketing 'Return On Investment' 
James Lenskold. 
 - New York :  McGraw-Hill,  c2003. 
 - xiv, 268 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071413634 (alk. paper) 
<br/><br/><label>LCCN: </label>2003001407 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Capital investments--Evaluation.<br/>Rate of return.<br/>Profit.
<br/><br/><label>LC Class. No.: </label>HG4028.C4  / L397 2003 
<br/><br/><label>Dewey Class. No.: </label>658.15/54