Kotler, Philip. <br/><br/>
Principles of marketing / 
By Philip Kotler and Gary Armstrong. 
 - 10th ed. 
 - New Delhi :  Prentice Hall of India PVt Ltd ,  2005. 
 - 689p. ;I-19 ;  28 cm. 
<br/><br/><label>ISBN: </label>8129702010 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Developing marketing opportunities and strategies<br/>Pricing considerations and approaches<br/>Creating competitive advantage
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOTP