TY  - BOOK
AU  - Zikmund, William G;D'Amico, Michael D.
TI  - Power of marketing: creating and keeping customers in an e-commerce world: Creating and keeping customers in an e-commerce world
SN  - 9812402357
U1  - 658.8 ZIKW 
PY  - 2001///
CY  - Singapore
PB  - Thomson south western
KW  - Marketing
ER  -