TY  - BOOK
AU  - Churchill, Gilbert A.
AU  - Iacobucci, Dawn.
TI  - Marketing research: methodological foundations 
SN  - 9812548718
U1  - 658.83  8
PY  - 2002///
CY  - New Delhi
PB  - Thomson south western
KW  - Marketing research the research process and problem definition
KW  - Design data collection method and forms
ER  -