Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
By Gilbert A. Churchill and Dawn Iacobucci. 
 - 8th ed. 
 - New Delhi :  Thomson south western ,  2002 . 
 - xxvi, 1006p. ;  25 cm. 
<br/><br/><label>ISBN: </label>9812548718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research the research process and problem definition<br/>Design data collection method and forms
<br/><br/><label>Dewey Class. No.: </label>658.83   / CHUG