Wells, William. <br/><br/>
Advertising :  principles and practice / 
By William Wells, John Burnett and Sandra Moriarty. 
 - 6th ed. 
 - New Delhi :  Pearson Education ,  2003. 
 - Xxxii, 599p. ;  28 cm. 
<br/><br/><label>ISBN: </label>8129700638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising planning and strategy<br/>Retail and business to business advertising
<br/><br/><label>Dewey Class. No.: </label>659.1   / WELW