Kotler, Philip. <br/><br/>
Marketing management: analysis planning implementation and control.  Analysis planning implementation and control. 

 - 8 
 - New Jersey  Prentice Hall  1988 
 - xxix,801/1994 
<br/><br/><label>ISBN: </label>0135561507 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOTP