Mukherjee, Srabanti. <br/><br/>
Consumer behaviour / 
By Srabanti Mukherjee 
 - 1st ed. 
 - New Delhi :  Cengage Learning India Pvt Ltd.,  2012. 
 - xxi,448p. ;  PB :  24.5 cm 
<br/><br/><label>ISBN: </label>9788131516225 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Individual Determinants of Consumer Behaviour <br/>Environmental Determinants of Consumer Behaviour<br/>Consumer Decision Making and Consumer Behaviour Models
<br/><br/><label>Dewey Class. No.: </label>658.8342  / MUKS