Hoecklin, Lisa Adent. <br/><br/>
Managing cultural differences for competitive advantage / 
By Lisa Adent Hoecklin. 
 - 1st ed. 
 - Hyderabad :  Universities Press ;  2000. 
 - x,138p. ;  PB  24 cm. 
<br/><br/><label>ISBN: </label>8173711119 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising across cultures<br/>Strategic value of cultural differences
<br/><br/><label>Dewey Class. No.: </label>658.406   / HOEL