Green, Paul E <br/><br/>
Research for marketing decisions / 
Paul E Green, Donald S Tull and Gerald Albaum 
 - 5th ed. 
 - New Jercy :  Prentice hall Inc. ,  1988. 
 - xii,784p. ;  HB :  24 cm. 
<br/><br/><label>ISBN: </label>0137741758 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research<br/>Problem Formulation<br/>Techniques of Obtaining Data<br/>Analyzing Associative Data<br/>Selected Activities in Marketing Research
<br/><br/><label>Dewey Class. No.: </label>658.83   / GREP