TY  - BOOK
AU  - Batra, Rajeev.
TI  - The new direct marketing: how to implement a profit driven database marketing strategy: How to implement a profit driven database marketing strategy
SN  - 1556238096
U1  - 658.84 BATR 
PY  - 1995///
CY  - New York
PB  - Irwin
KW  - Marketing
ER  -