Lamb, Charles W; Hair, Joseph F; McDaniel, Carl. <br/><br/>
Essentials of marketing. 

 - U S A  South western college publishing  1999 
 - xxvi,502 
<br/><br/><label>ISBN: </label>0538879262 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 LAMC