TY  - BOOK
AU  - Stevens, Robert E; Loudon, David L; Wrenn, Bruce; Warren, William E.
TI  - Marketing planning guide
SN  - 8172249241
U1  - 658.8 STER 
PY  - 2002///
CY  - New Delhi
PB  - Jaico Publishing House
KW  - Marketing
ER  -