TY  - BOOK
AU  - Kumar, S Ramesh.
TI  - Managing Indian brands: marketing concepts and strategies 
SN  - 8125913084
U1  - 658.827  2
PY  - 2003///
CY  - New Delhi
PB  - Vikas Publishing House
KW  - Consumer decision making and marketing support
KW  - Role of marketing planning in a changing environment
ER  -