TY  - BOOK
AU  - Still, Richard R.
AU  - Cundiff, Edward W.
AU  - Govoni, Norman A P.
TI  - Sales management: decisions strategies and cases 
SN  - 8120305671
U1  - 658.81  5
PY  - 2007///
CY  - New Delhi
PB  - Pearson Education
KW  - Determining sales related marketing policies
KW  - Personnel management in the selling fiels
KW  - Executing and evaluating sales training programs
ER  -