Luck, David J. <br/><br/>
Marketing research / 
By David J Luck and Ronald S Rubin 
 - 7th ed. 
 - New Delhi :  Prentice Hall of India PVt Ltd.,  2002. 
 - xvi,683p. ;  PB :  23.5 cm 
<br/><br/><label>ISBN: </label>9788120304840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research<br/>Planning the Research Project<br/>Performing the Data Collection<br/>Processing and Analyzing Data<br/>Presentation and Follow-Through
<br/><br/><label>Dewey Class. No.: </label>658.83   / LUCD