Schiffman, Leon G;Kanuk, Leslie Lazar. <br/><br/>
Consumer behavior / 
By Leon G. Schiffman and Leslie Lazar Kanuk 
 - 8th ed.  Low Price Edition 
 - New Delhi :  Pearson Education ,  2004. 
 - xxii, 587p. ;  PB :  25.5 cm 
<br/><br/><label>ISBN: </label>8129701979 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior<br/>Consumer Research<br/>Consumer as an Individual <br/>Consumer in their Social and Cultural Settings<br/>The Consumer Decision making Process 
<br/><br/><label>Dewey Class. No.: </label>658.8342   / SCHL