TY  - BOOK
AU  - Schiffman, Leon G
AU  - Kanuk, Leslie Lazar.
TI  - Consumer behavior
SN  - 8120323505
U1  - 658.8342  8
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - Consumer Behavior
KW  - The Consumer as an Individual
KW  - Consumer in their Social and Cultural settings
KW  - The Consumer's Decision-Making process
ER  -