Zikmund, William G. <br/><br/>
Business research methods :  a south-asian perspective / 
By William G. Zikmund…[et al.] 
 - 8th ed. 
 - New Delhi ;  Cengage Learning ,  2013. 
 - xxiv, 750p ;  27.8 cm 
<br/><br/><label>ISBN: </label>9788131518519 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Research Methodology<br/>Qualitative Research<br/>Primary Data Collection<br/>Measurement Concepts
<br/><br/><label>Dewey Class. No.: </label>001.42  / ZIKW