Kotler, Philip. <br/><br/>
Marketing management:  a south asian perspective / 
By Philip Kotler...[et.al.]. 
 - 13th ed. 
 - New Delhi :  Pearson Education ,  2009. 
 - Xlvii, 647p. ;E57 ;  27.5 cm. 
<br/><br/><label>ISBN: </label>9788131716830 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managing a holistic marketing organization for the learning<br/>Crafting the brand positioning
<br/><br/><label>Dewey Class. No.: </label>658.8   / KOTP