TY  - BOOK
AU  - Cateora, Philip R.
AU  - Graham, John L.
AU  - Salwan, Prashant.
TI  - International marketing
SN  - 9780070666993
U1  - 658.848  13
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
KW  - Integrated marketing communications and international advertising
KW  - Negotiating with international customers partners and regulators
ER  -