Cateora, Philip R. <br/><br/>
International marketing / 
By Philip R Cateora, John L Graham and Prashant Salwan. 
 - 13th ed. 
 - New Delhi :  Tata McGraw Hill Education Private Limited ,  2009. 
 - Xxxi, 888p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9780070666993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Integrated marketing communications and international advertising<br/>Negotiating with international customers partners and regulators
<br/><br/><label>Dewey Class. No.: </label>658.848   / CATP