TY  - BOOK
AU  - Hoffman, K Douglas.
AU  - Bateson, John E G.
TI  - Marketing of services
SN  - 9788131505311
U1  - 658.804  1
PY  - 2009///
CY  - New Delhi
PB  - Cengage Learning
KW  - Ethical issues in services marketing
KW  - Developing the service communication
ER  -